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Advanced Therapies Week

Triple Wins: The Sponsored Workshop Video Strategy

Client

Clarion Events

Events Captured

3

Date

20 Jan 2025

Advanced Therapies Week

Triple Wins: The Sponsored Workshop Video Strategy

Client

Clarion Events

Events Captured

3

Date

20 Jan 2025

"I’ve worked with a lot of video teams over the years and the best thing about working with OG Films is that they become part of the marketing team itself. I don’t need to give detailed instructions or hand hold. They take the initiative to go the extra mile and deliver incredible stories through the camera."

"I’ve worked with a lot of video teams over the years and the best thing about working with OG Films is that they become part of the marketing team itself. I don’t need to give detailed instructions or hand hold. They take the initiative to go the extra mile and deliver incredible stories through the camera."

Profile portrait of a man in a white shirt against a light background

Abby Cairns

Senior Marketing Manager

"I’ve worked with a lot of video teams over the years and the best thing about working with OG Films is that they become part of the marketing team itself. I don’t need to give detailed instructions or hand hold. They take the initiative to go the extra mile and deliver incredible stories through the camera."

Profile portrait of a man in a white shirt against a light background

Abby Cairns

Senior Marketing Manager

Clarion & Phacilitate run major conferences in the advanced therapies sector. One of their biggest opportunities? Selling sponsored workshop packages to their partners. But those sponsors needed proof, value, and post-event impact. So we built a video strategy that helped our client’s clients win.

Clarion & Phacilitate run major conferences in the advanced therapies sector. One of their biggest opportunities? Selling sponsored workshop packages to their partners. But those sponsors needed proof, value, and post-event impact. So we built a video strategy that helped our client’s clients win.

Creative сhallenges

Sponsored workshops are high stakes. Sponsors pay for visibility, authority, and content they can use. The event marketing team needed a trusted partner who could work directly with sponsors to plan, execute, and deliver valuable assets without adding stress to the main event. And they needed it done whilst a full scale conference was running around us.

Sponsored workshops are high stakes. Sponsors pay for visibility, authority, and content they can use. The event marketing team needed a trusted partner who could work directly with sponsors to plan, execute, and deliver valuable assets without adding stress to the main event. And they needed it done whilst a full scale conference was running around us.

We acted as an outsourced marketing department for the sponsors. Liaised directly with them before, during, and after the event. Captured workshops on multi camera setups. Produced 60-90 second "Workshop Spotlight" videos. Filmed interviews with speakers and guests. Created 3 short form cutdowns per sponsor. Designed all content to drive traffic to gated full workshop recordings. And worked simultaneously alongside large scale event production. We didn't just deliver videos. We delivered ROI for both our client and their sponsors.

We acted as an outsourced marketing department for the sponsors. Liaised directly with them before, during, and after the event. Captured workshops on multi camera setups. Produced 60-90 second "Workshop Spotlight" videos. Filmed interviews with speakers and guests. Created 3 short form cutdowns per sponsor. Designed all content to drive traffic to gated full workshop recordings. And worked simultaneously alongside large scale event production. We didn't just deliver videos. We delivered ROI for both our client and their sponsors.

Creative сhallenges

Sponsored workshops are high stakes. Sponsors pay for visibility, authority, and content they can use. The event marketing team needed a trusted partner who could work directly with sponsors to plan, execute, and deliver valuable assets without adding stress to the main event. And they needed it done whilst a full scale conference was running around us.

We acted as an outsourced marketing department for the sponsors. Liaised directly with them before, during, and after the event. Captured workshops on multi camera setups. Produced 60-90 second "Workshop Spotlight" videos. Filmed interviews with speakers and guests. Created 3 short form cutdowns per sponsor. Designed all content to drive traffic to gated full workshop recordings. And worked simultaneously alongside large scale event production. We didn't just deliver videos. We delivered ROI for both our client and their sponsors.

Our Impact

This is partnership at the highest level, creating wins on all sides. The results speak for themselves. Increased online traffic and exposure for sponsors. Workshop packages with higher perceived value. Strengthened relationships between Clarion and their partners. More sponsor renewals because the content proved the investment was worth it. And earned trust from Clarion to handle direct communication with their sponsors moving forward.

Our Impact

This is partnership at the highest level, creating wins on all sides. The results speak for themselves. Increased online traffic and exposure for sponsors. Workshop packages with higher perceived value. Strengthened relationships between Clarion and their partners. More sponsor renewals because the content proved the investment was worth it. And earned trust from Clarion to handle direct communication with their sponsors moving forward.

Let's capture and promote your life changing moments

Your event means something to you, and that’s why it means something to us. If you’re ready to capture it properly and turn it into something powerful, slide into our DMs.

Profile portrait of a man in a white shirt against a light background

Oliver Whitehouse

Founder & Creative Director

Extreme close-up black and white photograph of a human eye

Contact us

Let's capture and promote your life changing moments

Your event means something to you, and that’s why it means something to us. If you’re ready to capture it properly and turn it into something powerful, slide into our DMs.

Profile portrait of a man in a white shirt against a light background

Oliver Whitehouse

Founder & Creative Director

Extreme close-up black and white photograph of a human eye

Contact us

Let's capture and promote your life changing moments

Your event means something to you, and that’s why it means something to us. If you’re ready to capture it properly and turn it into something powerful, slide into our DMs.

Profile portrait of a man in a white shirt against a light background

Oliver Whitehouse

Founder & Creative Director

Extreme close-up black and white photograph of a human eye

Contact us